Post by account_disabled on Jan 1, 2024 4:22:54 GMT
Australia 2031 : Ten years of growing differences between states have left the country more divided than ever. The state has bombed the border and built massive walls across the nation. Traveling through its small town, charming beaches, green hills and vast hinterlands, Australians are accustomed to living in the shadow of the 'Great Wall' . They didn't realize what they are missing on the other side. Can a delicious lamb chop change everything? "Because what unites us is more delicious than what divides us," says the campaign. That is the story told by this ad from Meat & Livestock Australia (MLA) for the 'Australian Lamb' platform that aims to put its famous lamb in the spotlight of the Australian union . It is launched just a few days before Australia Day, which will take place on January 26, by Accenture agency The Monkeys . «2020 has been a year that has truly tested the Australian spirit. For the first time in our history, having strict borders between states has challenged how to stay connected as individuals and as a country .
As a brand that celebrates unity and the power of coming together, this year's ad wanted to remind Australians that we are always stronger together," said Graeme Yardy, Domestic Market Manager Phone Number List at MLA in Adweek . "Our hope for 2021 will be that the virtual meetings of the last 12 months will be replaced by an Australian lamb Barbie, the most unifying and delicious food of all," he added. This campaign is nothing more than the continuation of a larger campaign that combines several ads a year to promote the country's wealth and diversity . In addition, it has a touch of humor typical of the Australian region, as well as inside jokes that they recognize. As is the case with the inhabitants of Tasmania and their undetermined number of people who live in the remote part of the country. «The past year has been so surreal that as a country we have come to accept that anything is possible.
The idea of virtual borders becoming real in the near future seems more real than it probably should. The beginning of 2021 is a great time to reflect and bring people together over a lamb whenever possible,” added The Monkeys creative director Scott Dettrick. DATA SHEET Client – Meat & Livestock Australia General Manager – Marketing and Insights: Nathan Low Domestic Market Manager: Graeme Yardy Brand Manager: Anna Sharp Assistant Brand Manager: Krystina Batt Creative agency – The Monkeys, part of Accenture Interactive Group CEO and Co-Founder: Mark Green Managing Director: Matt Michael Group Chief Creative Officer and Co-Founder: Scott Nowell Executive Creative Director: Vince Lagana Creative Director: Scott Dettrick Creative team: Harry Boothman & Joash Tham Art OOH Director: Jonathan Rands Business Strategy Director: Kit Lansdell Group Content Director: Ciaran Miller-Stubbs Content Director: Fizzy Keeble Senior Content Manager: Ruth Peck Senior Producers: Christina Wilmot & Penny Brown OOH Producer: Will Haslingden Design Lead: James Halliday Senior Designer: Laura Ives Production Company: Airbag Director.
As a brand that celebrates unity and the power of coming together, this year's ad wanted to remind Australians that we are always stronger together," said Graeme Yardy, Domestic Market Manager Phone Number List at MLA in Adweek . "Our hope for 2021 will be that the virtual meetings of the last 12 months will be replaced by an Australian lamb Barbie, the most unifying and delicious food of all," he added. This campaign is nothing more than the continuation of a larger campaign that combines several ads a year to promote the country's wealth and diversity . In addition, it has a touch of humor typical of the Australian region, as well as inside jokes that they recognize. As is the case with the inhabitants of Tasmania and their undetermined number of people who live in the remote part of the country. «The past year has been so surreal that as a country we have come to accept that anything is possible.
The idea of virtual borders becoming real in the near future seems more real than it probably should. The beginning of 2021 is a great time to reflect and bring people together over a lamb whenever possible,” added The Monkeys creative director Scott Dettrick. DATA SHEET Client – Meat & Livestock Australia General Manager – Marketing and Insights: Nathan Low Domestic Market Manager: Graeme Yardy Brand Manager: Anna Sharp Assistant Brand Manager: Krystina Batt Creative agency – The Monkeys, part of Accenture Interactive Group CEO and Co-Founder: Mark Green Managing Director: Matt Michael Group Chief Creative Officer and Co-Founder: Scott Nowell Executive Creative Director: Vince Lagana Creative Director: Scott Dettrick Creative team: Harry Boothman & Joash Tham Art OOH Director: Jonathan Rands Business Strategy Director: Kit Lansdell Group Content Director: Ciaran Miller-Stubbs Content Director: Fizzy Keeble Senior Content Manager: Ruth Peck Senior Producers: Christina Wilmot & Penny Brown OOH Producer: Will Haslingden Design Lead: James Halliday Senior Designer: Laura Ives Production Company: Airbag Director.