Post by nelsonelias on Feb 27, 2024 9:40:40 GMT
Most entrepreneurs have now understood the importance of being on the web. When they come to our agency, many clients already have a site and ask us to increase visits to their pages. How can this be resolved without a complete restyling? The challenge is launched: How to increase site visits without planning a total restyling? If the site is discreetly designed and has acceptable graphics, with simple navigation, I can solve your traffic problem in 3 steps! Organic Traffic (SEO) Social Sponsorships (ADV) Adwords campaigns (SEA) If you study statistics you will have realized that in the performance analysis section of your site there are report items divided into: Organic Paid Searches/Campaigns Social Direct Traffic Referrals Let's start by creating some clarity: referral is the traffic generated by other sites, direct indicates how many people directly type the address of your site.
Organic search, on the other hand, is made up of all those visits that come from Google's SERP. Paid clicks can instead be seen from the "paid traffic" section which collects visits from adverts created through Adwords campaigns which are on the SERP with the wording “Ann.” of pay per click campaigns. To increase traffic to the site, therefore, you need to act on 3 channels: organic, social and PPC. How to Increase Organic Traffic Organic traffic is increased with SEO. Point. What does Google like? Search engine optimization is very complex and constantly evolving. An expert is needed Country Email List for effective optimization, but there are some things you can directly act on: Pages with useful and readable content; Pages with texts optimized with keywords (be careful, without overdoing it! The time when pages were filled with keywords is over, Google now understands what the text says and penalizes stuffing); Pages designed to promote user experience; Short loading time of the site and pages; Popularity on social media (taking care of social profiles is therefore even more important); Mobile friendly design. It does not end here. SEO is also a matter of web page design.
Obviously the experts must act on this. Social Sponsorships As we have already seen, taking care of your social reputation is also important from an SEO point of view. To generate more traffic immediately, however, it is important to plan a sponsorship campaign which - given the aim of bringing traffic to the site - sends to your web pages. You can sponsor blog articles, pages with particular initiatives, catalogues, videos, just to give a few examples. The choice of channel is fundamental in social sponsorship: Facebook, Twitter, Linkedin, Pinterest and others intercept the tastes of different people and it is necessary to understand where you can find the right ones for you. Adwords campaigns Adwords campaigns also aim to immediately increase traffic to your pages, in this case starting from Google searches instead of social media. Adwords allows you to position yourself first for certain keywords, with a paid advertisement. It is generally used to give an immediate boost to results, since organic positioning takes time. Find out how to create perfect campaigns. Download the online advertising guide for free.
Organic search, on the other hand, is made up of all those visits that come from Google's SERP. Paid clicks can instead be seen from the "paid traffic" section which collects visits from adverts created through Adwords campaigns which are on the SERP with the wording “Ann.” of pay per click campaigns. To increase traffic to the site, therefore, you need to act on 3 channels: organic, social and PPC. How to Increase Organic Traffic Organic traffic is increased with SEO. Point. What does Google like? Search engine optimization is very complex and constantly evolving. An expert is needed Country Email List for effective optimization, but there are some things you can directly act on: Pages with useful and readable content; Pages with texts optimized with keywords (be careful, without overdoing it! The time when pages were filled with keywords is over, Google now understands what the text says and penalizes stuffing); Pages designed to promote user experience; Short loading time of the site and pages; Popularity on social media (taking care of social profiles is therefore even more important); Mobile friendly design. It does not end here. SEO is also a matter of web page design.
Obviously the experts must act on this. Social Sponsorships As we have already seen, taking care of your social reputation is also important from an SEO point of view. To generate more traffic immediately, however, it is important to plan a sponsorship campaign which - given the aim of bringing traffic to the site - sends to your web pages. You can sponsor blog articles, pages with particular initiatives, catalogues, videos, just to give a few examples. The choice of channel is fundamental in social sponsorship: Facebook, Twitter, Linkedin, Pinterest and others intercept the tastes of different people and it is necessary to understand where you can find the right ones for you. Adwords campaigns Adwords campaigns also aim to immediately increase traffic to your pages, in this case starting from Google searches instead of social media. Adwords allows you to position yourself first for certain keywords, with a paid advertisement. It is generally used to give an immediate boost to results, since organic positioning takes time. Find out how to create perfect campaigns. Download the online advertising guide for free.