Post by account_disabled on Feb 28, 2024 8:31:02 GMT
In a previous article we talked about how to increase your network on LinkedIn using some practical tricks. However, users rarely accept contact requests from people they do not consider interesting. And what is the element they use to evaluate whether the conditions exist to accept the request? That's right, the profile. How can you create a professional profile on LinkedIn? In this article you will discover the elements to pay attention to and how to optimize them to maximize results. How to create a professional profile on LinkedIn PROFILE AND COVER IMAGES As usual, appearances matter and first impressions matter the most! The profile photo is the first thing a user encounters and must be effective. LinkedIn is a social network dedicated to the professional world so there is no space for images of people on the beach or on a trip with friends.
It may seem like a boring and repetitive Nigeria Phone Number style but the classic portrait from the shoulders up with a neutral background and a clearly visible face is the best choice. Make sure that your clothing and accessories are suitable for the target you want to reach and the impression you want to give of yourself. Although it is often overlooked, the cover image can be very useful. Use something that relates to your business or conveys an appropriate message . Some include phrases, contact information or highlights about their work or important news (like the release of their latest book). Usually the cover image is changed regularly. THE SUMMARY Another aspect to take into consideration when creating a professional profile on LinkedIn is to optimize the summary, or headline. This element is the first thing you read after the name and by default reports the job position at the last company. The summary is the perfect place to get the attention of your ideal target! A great approach is to clearly say why you are helpful.
For example, mine reads: I help companies communicate more effectively and create a powerful digital presence What I do is quite clear. And it's also clear who I'm addressing. Others use symbols or slashes to separate the main elements of the summary, keeping the information they want to highlight. For example: Social Media Manager | Startup Helper | Passionate about innovation In this case it is clear that we are dealing with a social media manager who is mainly aimed at startups and who makes extensive use of technology and innovations. Those who need such a figure or belong to the indicated target will feel more stimulated to visit a profile that presents itself clearly . WORK EXPERIENCES If your goal is to find a job at all costs, perhaps you see LinkedIn as a virtual resume accessible to many recruiters. But if your goal is to improve your business, attract new customers or land a specific job position, you need to use a different approach. You can enter previous and current work experience on the platform in great detail.
It may seem like a boring and repetitive Nigeria Phone Number style but the classic portrait from the shoulders up with a neutral background and a clearly visible face is the best choice. Make sure that your clothing and accessories are suitable for the target you want to reach and the impression you want to give of yourself. Although it is often overlooked, the cover image can be very useful. Use something that relates to your business or conveys an appropriate message . Some include phrases, contact information or highlights about their work or important news (like the release of their latest book). Usually the cover image is changed regularly. THE SUMMARY Another aspect to take into consideration when creating a professional profile on LinkedIn is to optimize the summary, or headline. This element is the first thing you read after the name and by default reports the job position at the last company. The summary is the perfect place to get the attention of your ideal target! A great approach is to clearly say why you are helpful.
For example, mine reads: I help companies communicate more effectively and create a powerful digital presence What I do is quite clear. And it's also clear who I'm addressing. Others use symbols or slashes to separate the main elements of the summary, keeping the information they want to highlight. For example: Social Media Manager | Startup Helper | Passionate about innovation In this case it is clear that we are dealing with a social media manager who is mainly aimed at startups and who makes extensive use of technology and innovations. Those who need such a figure or belong to the indicated target will feel more stimulated to visit a profile that presents itself clearly . WORK EXPERIENCES If your goal is to find a job at all costs, perhaps you see LinkedIn as a virtual resume accessible to many recruiters. But if your goal is to improve your business, attract new customers or land a specific job position, you need to use a different approach. You can enter previous and current work experience on the platform in great detail.